The goal was to simplify the figure of a monkey as much as possible, keeping only the essential elements for recognition. We retained the tail and circular shapes on its face, which are distinctive and immediately recognizable. The animal was depicted sitting to add a touch of originality to the logo, contrary to the usual depiction of it in motion.
The main color chosen is green, evoking nature and the wild environment. A bright and lively tone was chosen to impart freshness and suggest agility and speed, typical characteristics of monkeys moving quickly from one tree to another.
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